According to the latest Nielsen Music US Report, jazz has become the least popular music genre in the US in 2014. Jazz currently represents just 1.4% of total US music consumption.
Although Classical music is also at 1.4%, it just barely outsold jazz albums by 100,000 units, putting it at the bottom.
5.2 million albums were sold by all jazz artists in 2014 in the USA. In comparison, the best-selling artist of 2014, Taylor Swift, sold 3.7 million copies of her latest album ‘1989’ in the last 2 months of 2014 alone.
This is sad news, especially that many reports have shown that jazz listeners are declining year after year.
It brings up the age old question again.... how do you save jazz?